Pollen-Blocker

Pollen-Blocker is a mobile casual game for the whole family. The focus was on the Pollen-Blocker Competition, which was held throughout Switzerland from 18 March to 19 April 2021. There were vouchers, excursions, AirPods and iPhones to be won in a total prize pool worth CHF 50,000.

Spring at last. If only there weren't those pollen! Sim and San roam through nature until they are suddenly challenged by the plants: It's pollen season again! Deftly dodge the swirling pollen while arming yourself with pollen-blocking chewing gum. As soon as you can make bubbles with the chewing gum, you'll be able to put the plants in their place. Bye-bye! How long will you last?
In the game, a food supplement product of Similasan AG, the pollen-blocking chewing gum, is presented in a playful way. The game mechanics are simple, but captivating: on average, each player played 17.2 minutes per day. Among the active players, those who took part in the competitions, it was even an average of 45 minutes per player per day - engagement time that is unparalleled in other media. Bear in mind that players are constantly confronted with the Similasan product, not via intrusive one-way advertising banners, but via interactive game elements! Through the authentic placement of the brand, "advertising" is precisely not perceived as "advertising", it visibly excites the players to engage with Similasan's products, to pick up chewing gum, to trick plants and, in the process, to have the brand imprinted in their subconscious through their own active interactions. On average, a product placement appears in the game every 10 seconds. The most diligent players have spent over 50(!) hours in the game alone.

Sophisticated product placement, call-to-action buttons in the right timing, additional social features such as a clan system, daily leaderboards, 9 unique game characters to be unlocked over the duration of the competitions with earned coins and, of course, the impressive prize pool have made the Pollen Blocker Competition an overall success during the spring campaign. Slightly more than half of the players are female and most of the players are between 25 and 44 years old.

Special thanks to Inertia Management Group AG.

(Source: https://streax.gg/case/similasan )