Swiss Games
Garden
Gbanga Zooh, the mixed-reality location-based game was designed for the Zurich Zoo to raise awareness about endangered animals. Gbanga released (virtual) wild animals all across the city that needed to be saved by the players. The quest was combined with cross media promotion (flyer, posters, website, and newspaper) to reach a maximum attention.
Source: https://gbanga.ch/gameography/gbanga-zooh/
Information
Full Credits
The goal of Zoo Zurich was to increase walk-in customer traffic for the target group of 20-35 year-olds (after childhood, before becoming parents) while also communicating the topic of endangered animal species.
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